The entire marketing industry was developed to exploit the fact that the average consumer isn’t very bright. Don’t laugh too quickly here as we are all average consumers. I like to refer to marketing as business psychology. After all there really is something a little less than rational about the way we go about shopping. I like to think that as a marketing guru, I am less likely to be fooled, but I know that I too make decisions without really connecting the dots sometimes.
Case in point: The “tax free holiday” that the state has for back to school supplies and clothing. WOW, a whole 7 percent savings. And the people, they shop like they just won a lottery.
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