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Updated: 02/07/2017 08:30:00AM

Rebranding cleared for takeoff

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MURDOCK — Attempting to distinguish itself from competitors, the Charlotte County Economic Development Office is designing a new marketing campaign with an integrated approach to attract new businesses.

“Sky’s the Limit” is the new brand identity that ties together the potential of Western Michigan University’s upcoming aviation program and Charlotte’s other inherent advantages, said John Abbate, president of consulting firm Marketing Alliance Inc., with an office in Punta Gorda.

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