C an you believe it? Just when you thought you have seen and heard everything, the marketing gurus have come up with a new product to sell: “water.”
Several years ago now, the advertisers somehow convinced us that the bottled water on the shelf is a little more pure, or a little more healthy than the free kind that comes out of our tap. Just walk down the aisle of your local supermarket and you will read an assortment of labels — Aquafina, Crystal Geyser, Evian, Dasani, Arrowhead, Dannon, and the list goes on.
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