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News Story
Updated: 04/05/2014 08:00:00AM

Citrus commission changing its public approach

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By BRIAN ACKLEY

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The Florida Citrus Commission, at least for now, is getting out of the television advertising business.

For decades a staple of the group’s yearly budget, millions previously spent to promote Florida orange juice by using television advertising will now be spent to bolster the commission’s public relations efforts and digital media presence.

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