The tobacco industry is losing customers. Not only are more smokers quitting every day, studies show, an estimated 1,315 people in the United States die because of smoking.
In response, the tobacco industry targets a new generation of potential nicotine addicts, they call “replacement smokers,” as evidenced in a 1984 internal document from R.J. Reynolds,’ the makers of Camel, stated: “Younger adult smokers are the only source of replacement smokers. … If younger adults turn away from smoking, the industry must decline, just as a population which does not give birth will eventually dwindle.”
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