AVON PARK — The Heartland Cultural Alliance is sponsoring a new initiative on the third Friday of the each month starting with an event on Jan. 19 between 7:30-10 p.m.
“Music in the Museum,” as the event is being called, will feature four local singer/songwriters. Each will showcase their talents in the beautiful setting of The Peter Powell Roberts Museum.
Hosted by emcee Larry McCandless, the evening will feature performances by Ray Cerbone, Bruce Duncan, Victor Rasicci and Tom Brashears. Each artist will be performing original material.
“Heartland Cultural Alliance represents writers, musicians, all the art forms,” said Fred Leavitt, curator of The Peter Powell Roberts Museum and president of The Heartland Cultural Alliance. “We have musicians in our group, but where is their venue? You can have all the talent in the world but if it’s in the garage — so we want to give them exposure.”
The purpose of the museum is “to give venue to emerging artists, to give them a place to demonstrate their talents with an audience that appreciates their work. You need exposure and that’s not easy to come by.
“We’ll be setting up a spread of some sort, they’ll be refreshments available. We’re going to set up some tables and chairs, it’ll be more like a night spot atmosphere,” Leavitt added.
This room was designed with music in mind. The area in the front of the room was designed to be a stage area. Eventually there will be a portable stage as funds become available.
Admission to the event is free, however donations are encouraged.
HCA is a tax exempt 501 (c) (3) organization under IRS code. HCA is the Local Arts Agency for Highlands County, designated as such by the Highlands County Board of County Commissioners
The Peter Powell Roberts Museum is located at 310 W. Main St.
For more information please visit: www. heartlandculturalalliance .org or you can call 863-402-8238.