Growers are gathered each morning in kitchens, cafes and around pickups contemplating their options: new/more tolerant rootstocks, new/more tolerant scions, new nutrition packages, etc. Florida growers producing citrus for the fresh market are facing more than escalating production costs; they are facing daunting year-round competition in the marketplace. In order to remain viable, they need to do more than keep their financial head above water, they must pack a truly competitive high-quality product. Nothing is the same as it was last year, or five years before that. The chasm between yesterday’s production and today’s reality is wide.
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