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News Story
Updated: 01/02/2018 08:08:03AM

Soda Fest now two days

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FILE PHOTO
With over 200 flavors of soda, Sebring Soda and Ice Cream Works stocks some hard-to-find drinks for those who want to relive their childhood or try some of their "weird stuff" section where you're sure to find something you've never tried before.

FILE PHOTO

From left: Colin Kruger and Manuel Palmeri compete in a previous Heartland Kids Triathlon.

ALLEN MOODY/STAFF

Josue Reyes won the Heartland Triathlon Sprint competition with a time of 1:01:35.

FILE PHOTO

In this 2016 file photo, Jupiter's Dale Ruth, then 79, was one of the oldest competitors in the 2016 Heartland Triathlon in Sebring. He finished fourth in the men's 75-79 division.

By PHIL ATTINGER

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SEBRING — Something old and something new both got support from the Highlands County Tourist Development Council, especially since both last a full weekend.

The Heartland Triathlon received a $5,000 grant from the TDC to help pay for out-of-county promotion of the 13th annual summer running, swimming and biking event to be held June 2018 in downtown Sebring. Meanwhile, the Sebring Soda Festival — a new event set for April 7 at the historic Sebring Circle — has “morphed” into a two-day event, said Casey Wohl Hartt, marketing consultant for TDC. Organizers, with the addition of Sebring Community Redevelopment Agency’s sponsorship of a “Rocking ‘50s Block Party” on April 6, have now made it an overnight event that can bring in more tourist tax revenue from the local fee on short-term lodging.

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