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News Story
Updated: 05/15/2018 08:30:00AM

Soda Fest did well for first time

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BELINGERMEDIAGROUP.COM

Above, a server pours a taste of craft soda into a commemorative tasting glass at the April 7 Sebring Soda Festival. People who purchased tasting tickets early received the commemorative glasses. Below, a contestant digs into an ice cream soda during an eating contest as part of the inaugural Soda Fest.

COURTESY GRAPHIC/TOURIST DEVELOPMENT COUNCIL

Pre-event sales of Sebring Soda Festival tasting punch cards were nearly split between in-county and out-of-county advance purchases, according to the Tourist Development Council. Out-of-county advance purchases centered around Boca Raton, Coral Gables, Lakeland, Okeechobee, Sunrise, Venice and Vero Beach.

COURTESY GRAPHIC/TOURIST DEVELOPMENT COUNCIL

Day-of tasting card sales for the Sebring Soda Festival ranged all over central and south Florida, including Hollywood and Fort Lauderdale. Many people came from the Orlando area, despite competition from theme parks. TDC Chief Marketing Consultant Casey Wohl Hartt said Orlando residents look for events to get them away from the city on weekends, especially food-related events.

PHIL ATTINGER/STAFF

Sebring Area Chamber of Commerce CEO Liz Barber tells the Tourist Development Council of the nearly 1,500 tasting punch cards sold for the Sebring Soda Festival, nearly two thirds were sold before the event, and half of those were from outside Highlands County. However, she said, people came without pre-purchasing and got tickets that day.

By PHIL ATTINGER

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SEBRING — The inaugural Sebring Soda Festival didn’t bring as many people as Sebring area Chamber of Commerce officials expected, but provided good marketing data.

“It did well,” said Sebring Chamber CEO Liz Barber to the Tourist Development Council on Tuesday. “We were extremely happy with the way it came together.”

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