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Updated: 12/24/2017 08:30:00AM

Open-air markets a holiday marathon for artists, retailers

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In this Thursday, Dec. 7, 2017, photo, shoppers pass through an archway into the Union Square Holiday Market in New York. At the holiday markets that pop up annually, many of the booths are staffed by artisans hoping to make a significant portion of their revenue or to get visibility that will translate into sales other times of the year.


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NEW YORK — Even through rain, snow and single-digit wind chills, it’s a 38-day adrenaline rush.

That’s how Julie Siegmund feels about spending the cold weeks at the end of the year selling her jewelry at an open-air holiday market, a time when she brings in up to 80 percent of her annual sales. Other than a short break here and there, she’s at her booth in Manhattan’s busy Union Square Park nine hours a day from mid-November to Christmas Eve.

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