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News Story
Updated: 01/03/2018 04:30:01PM

Small retailers capitalized on strengths for holiday season

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THE ASSOCIATED PRESS

In this Wednesday, Dec. 20, 2017, photo, sales personnel at the Abt Electronics and single appliance furniture store work with customers in full view of a large aquarium in Glenview, Ill.

THE ASSOCIATED PRESS

This Wednesday, Dec. 20, 2017, photo, shows the mall within the Abt electronic, appliance and furniture store in Glenview, Ill. Small and independent retailers like Abt, who've had a successful holiday season, recognize that there are inherent strengths in not being big, or even medium-sized. They're able to change pricing and other strategies quickly, and can offer customers more personal service.

By JOYCE M. ROSENBERG

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NEW YORK — Independent retailers who’ve had a successful holiday season say they took advantage of the fact that there are strengths in not being huge.

Store owners report they were able to change pricing and other strategies quickly. Many offered customers more personal service and a warmer atmosphere. And they said they used social media tools designed for smaller companies, including inexpensive ads on Facebook.

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