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Updated: 01/02/2018 08:08:03AM

Soda Fest now two days

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With over 200 flavors of soda, Sebring Soda and Ice Cream Works stocks some hard-to-find drinks for those who want to relive their childhood or try some of their "weird stuff" section where you're sure to find something you've never tried before.


From left: Colin Kruger and Manuel Palmeri compete in a previous Heartland Kids Triathlon.


Josue Reyes won the Heartland Triathlon Sprint competition with a time of 1:01:35.


In this 2016 file photo, Jupiter's Dale Ruth, then 79, was one of the oldest competitors in the 2016 Heartland Triathlon in Sebring. He finished fourth in the men's 75-79 division.


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SEBRING — Something old and something new both got support from the Highlands County Tourist Development Council, especially since both last a full weekend.

The Heartland Triathlon received a $5,000 grant from the TDC to help pay for out-of-county promotion of the 13th annual summer running, swimming and biking event to be held June 2018 in downtown Sebring. Meanwhile, the Sebring Soda Festival — a new event set for April 7 at the historic Sebring Circle — has “morphed” into a two-day event, said Casey Wohl Hartt, marketing consultant for TDC. Organizers, with the addition of Sebring Community Redevelopment Agency’s sponsorship of a “Rocking ‘50s Block Party” on April 6, have now made it an overnight event that can bring in more tourist tax revenue from the local fee on short-term lodging.

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